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Blake Lively Addresses Criticism Surrounding Marketing of Domestic-Violence Film ‘It Ends With Us’
Blake Lively shared the link to a domestic violence hotline after defending the promotional framing of 'It Ends With Us' as a more upbeat, flowery film.
The recent promotional run for It Ends With Us has centered around two distinct points: the flowery, bright marketing elements directly contrasting the gravity of the film’s narrative of abuse, and Blake Lively standing strongly beside her character, Lily Blossom Bloom, amid cast drama. Sharing the red carpet clip to her Instagram Story, Lively wrote: “Thank you to everyone who came to show that people WANT to see films about women, and the multitudes we hold. In an analysis of the film’s grappling with domestic violence, Rolling Stone ‘s CT Jones wrote: “What has been glaringly obvious about the promotion cycle is that the studio is prioritizing selling tickets for a love story by ignoring the message of domestic-violence awareness at its core.”
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