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BLACKPINK’s Members Flooded the Zone With Solo Projects – And It Worked
BLACKPINK's four members -- LISA, JENNIE, ROSÉ and JISOO -- have all released solo projects over the past three months. It's helped all four of them.
Members of pop collectives releasing solo projects after their original groups achieved mainstream success is a practice that stretches back decades, from The Beatles to the Jackson 5 to the Spice Girls to One Direction. JENNIE’s most successful single with a North American artist, “One of the Girls” with The Weeknd, resulted from her supporting turn on The Idol last year; a few months later, LISA is co-starring on the current season of The White Lotus. Alter Ego demonstrated LISA’s pop-rap versatility, JENNIE’S advance RUBY singles underlined her effortlessly cool hook deployment, JISOO’s Amortage was defined by a graceful pop sensibility, and ROSÉ’s Rosie took a playful approach to radio-ready singer-songwriter fare.
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