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BLACKPINK’s LISA Is Louis Vuitton’s Newest House Ambassador
BLACKPINK's LISA is Louis Vuitton's newest House Ambassador, the brand announced on Tuesday (July 23).
Per a press release from the brand, the 27-year-old BLACKPINK star “sets trends and approaches her craft with fearless authenticity,” and the company was inspired by her “bold” style when she attended the recent Louis Vuitton Women’s FW24 show in Paris, France. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey”, Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, shared in a press statement. The song was first teased on TikTok in May when LISA joined the social media site and set a Guinness World Record by gaining 1 million followers in just over two hours.
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