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BLACKPINK’s Jennie Stars in Calvin Klein Spring 2024 Campaign: Shop the Collection


BLACKPINK's Jennie stars in Calvin Klein's 2024 spring campaign. Shop the collection here.

The sultry campaign “magnifies Jennie’s playful confidence and infuses Calvin Klein’s emblematic underwear and jeans with her distinctive pop energy, elevating each style to icon status,” according to a press release. The video portion of the campaign showcases Jeanie relaxing in Calvin Klein oversized jeans and a bandeau bra top while listening to music on a record player. The Intense Power Underwear is an update to the brand’s classic silhouette with a Bandeau Bra matching briefs, which feature a larger version of the signature Calvin Klein logo on the waistband.

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