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Black Label Media on Teaming with Jennifer Lawrence and Launching ‘Die, My Love’ at Cannes: ‘She’s in a League of Her Own’

The production company behind Jennifer Lawrence's buzzy Cannes premiere detail its development.

In the decade since, the company has evolved from a fledgling outfit to a major player, arriving on the Croisette with Lynne Ramsay’s hotly anticipated “Die, My Love,” starring Jennifer Lawrence and Robert Pattinson. A strength of Black Label Media as an independent financing studio, Luckinbill noted, is their ability to move quickly on projects that we fall in love with — with or without a distribution partner. The version lucky audiences will screen in the Palais on Saturday evening is “as fresh as you can be,” Smith quipped, noting that Ramsay was in the final mix just 48 hours prior to our interview.

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