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Black Friday: Not Humanity’s Greatest Moment

Black Friday: Not Humanity's Greatest Moment

GUEST COLUMN: CCNY Prof Dr. Mara Einstein has spent the past 20 years immersed in the media industry, holding key roles as an executive at NBC, MTV Networks, and major advertising agencies where she worked on iconic campaigns for brands like Miller Lite, Uncle Ben’s, and Dole Foods. Research shows email marketing often outperforms social media influencers in driving purchases, even though platforms like TikTok dominate the cultural narrative with trends like #TikTokMadeMeBuyIt. From news coverage glorifying doorbuster deals to holiday movies romanticizing the act of gift-giving, media narratives often reinforce the idea that consumption equals joy.

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