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Biz 3’s Kathryn Frazier on Coaching, Crisis and Being a ‘Recovered Cynic’
Biz 3 founder Kathryn Frazier on career coaching, mental health and the future of music PR.
Its roster of 200-plus clients, who are primarily in the music business, includes The Weeknd, Lil Yachty, Chappell Roan and Victoria Monét, as well as known figures in film, TV, sports and comedy. “All of the tools, routines and perspective that I’ve been cultivating for the last 30 years literally felt like I had the world’s biggest, best insurance policy for emotional and mental health when something devastating or tragic happens,” Frazier says, reflecting on the fires. The fires had upended clients’ plans and her expertise was needed to, for example, help deal with the cancellation of The Weeknd’s Los Angeles show and postponement of his sixth album, Hurry Up Tomorrow.
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