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Billy McFarland Fyre Sale: Founder Says He’s Selling the Tarnished Brand After Fyre Festival 2 Collapse
Fyre Festival's Billy McFarland is selling the brand after Fyre Fest 2 flopped. The follow-up event was indefinitely postponed earlier this month.
Early this month, government officials with the city of Playa del Carmen, Mexico, poured cold water on the long-shot festival — designed in part to rehabilitate McFarland’s image following the disastrous, aborted 2017 edition of the event in the Bahamas that resulted in global mockery, competing documentary films and a federal prison sentence for McFarland — by writing on social media that “there is no record or planning of any such event in the municipality.” As McFarland would finally admit on Wednesday (April 23), he has failed to regain the trust of fans, major talent agencies and the municipal government of Playa Del Carmen. In his letter to fans, McFarland explained, “I can’t risk a repeat of what happened in Playa Del Carmen, where support quickly turned into public distancing once media attention intensified,” noting, “For FYRE Festival 2 to succeed, it’s clear that I need to step back and allow a new team to move forward independently, bringing the vision to life on this incredible island.”
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