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Billie Eilish Radio to Launch on SiriusXM Ahead of ‘Hit Me Hard and Soft’ Release


Billie Eilish Radio will launch on SiriusXM on Friday (May 10) ahead of the May 17 release of singer's third studio album, 'Hit Me Hard and Soft.'

The SiriusXM channel will join a number of other promotional stunts to hype HMHAS, including listening parties on May 15 and 16 in New York City at Brooklyn’s Barclays Center and Los Angeles’ Kia Forum, as well as HIT ME HARD AND SOFT – A Listening Event Presented by Apple Music, which is coming to Dolby Cinema at AMC Theatres locations across North America on May 16 and 17. A release promised that the screening will give fans “the chance to be one of the first to hear the new album with a visual accompaniment.” A portion of the proceeds will go to AMC Cares Charitable Fund, which provides financial aid to qualified nonprofit organizations.

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