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Billie Eilish Explains the ‘Huge Responsibility’ to Make New Album ‘Hit Me Hard and Soft’ Her Most Eco-Friendly Yet
Billie Eilish and her team explain how her forthcoming third album is her most eco-friendly yet.
After changing her Instagram icon to blue last week and plastering teaser posters of lyrics across major cities, Eilish delivered a clever promotional stunt: adding her millions of followers to her Close Friends stories on the app. ECO-MIX is created from 100% recycled compound made of leftovers from any colors that can’t otherwise be used, resulting in a unique pressing of every LP, while BioVinyl helps reduce carbon emissions by 90% by using non-fossil fuel materials like used cooking oil or industrial waste gases. “Billie, her family and her team don’t seem afraid to shake things up and question the status quo, especially when it comes to how the music industry does business…We’re excited that her new album is integrating cutting-edge production methods and materials,” says Reverb founder Adam Gardner.
Or read this on Billboard
