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Billboard’s Greatest Pop Stars of the 21st Century: No. 18 — The Weeknd

The Weeknd is our No. 18 Greatest Pop Star of the 21st Century for the way he's turned R&B mixtape success into pop superstardom.

The Weeknd’s mid-2010s pop pivot was well underway, but now he wanted to prove he could pull it off without the assist of an A-list artist or buzzy movie franchise with “Can’t Feel My Face.” The certified smash earned him more MJ comparisons than when Tesfaye put his skeletal cover of “Dirty Diana” on Echoes of Silence, especially his screeching ad-libs that felt plucked straight from Jackson’s “Don’t Stop ‘Til You Get Enough” and his slick footwork and signature spin in the music video. Horrifying shrieks, sparse trap beats and Tesfaye’s hoarse verses about life in the fast lane felt like a return to form to his mixtapes’ murkier R&B – with its outro sung in his native Amharic, the primary language of Ethiopia, to further ground himself in his roots – and without compromising “the real me,” it became the fundamental crossover smash of his career. Earlier this September, he announced the third and final installment of his After Hours/Dawn FM trilogy, Hurry Up Tomorrow, a bittersweet way of sunsetting this chapter of his career: He told W Magazine last year that this album “is probably my last hurrah as The Weeknd.” Its lead single, “Dancing in the Flames,” is out Friday (Sept. 13), and the shimmering snippet suggests he’s delivering yet another slice of retro-pop brilliance.

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