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Billboard’s Greatest Pop Stars of 2024: No. 10 — Jelly Roll

Jelly Roll is our No. 10 Greatest Pop Star of 2024 for his sheer ubiquity across pop culture this year.

Jelly Roll, who turned 40 on Dec. 4, performed on no fewer than 10 collaborations from across the musical spectrum in 2024, alongside the wide-ranging likes of Eminem, Falling in Reverse, Jessie Murph, OneRepublic, Machine Gun Kelly, Halsey, Post Malone, Dustin Lynch and Brooks & Dunn. The winning streak continued in May, two weeks after he had played Stagecoach for the first time (and paid tribute to Toby Keith by performing “Should’ve Been a Cowboy” with T-Pain), when he took home music event of the year for “Save Me” with Lainey Wilson at the ACM Awards. It felt like everything he did – no matter how large or small — made the news, from testifying before a Senate committee on the fentanyl crisis and revealing that he and wife Bunnie XO were trying to expand their family via IVF to announcing he regretted getting most of his plentiful tattoos or surprising kids running a lemonade stand with a $700 donation.

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