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Billboard’s 2025 Global Power Players Revealed


Billboard's 2025 Global Power Players list is revealed, featuring the music industry's top executives driving success outside the U.S.

Rising pop star Sofia Camara is exploding in the U.K., country breakout Josh Ross continues to climb the charts in the U.S. and beyond, comedian turned singer-songwriter Mae Martin released their debut album, Owen Riegling is breaking out with national brand partnerships, and Punjabi super-producer thiarajxtt is driving artist discovery with fans from South Asia to Canada.” Cookman — whose Nacional Records label is marking its 20th anniversary with ongoing success by YADAM, Nortec Collective, Los Master Plus, DJ Raff, Marrón and Marco Flores y la Jerez — more recently partnered with Magnus Talent Agency (Marc Anthony and Michel Vega’s company) to unite booking and management teams across countries. Notably, according to GTS, Morat’s stadium tour generated over $50 million in revenue across 25 stops, David Bisbal’s Todo es Posible en Navidad album featured a performance atop New York’s Empire State Building and Aitana premiered her Metamorphosis documentary on Netflix and forged a major partnership with Santander Bank for ticket presales.

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