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Billboard, Billboard Korea Signs MOU With NAVER Pay For ‘Innovative Services’
With NAVER Pay, the music title "will be able to provide a variety of innovative services unique to Billboard in the Korean music market.”
The goal of the MOU is to promote various collaborative endeavors that will combine simple payment services with the entertainment services that Billboard Korea will provide, reads a statement, with NAVER Pay providing “a safe and straightforward” facility for music, broadcasts, and performances. Through the alliance, the brands will contribute to creating “a fair and transparent performance booking culture,” and in the long term, a unified approach in spreading K-pop content through Billboard’s global platform. And separately, on the recently-published IFPI Global Recording Artist Chart, which ranks the most popular artists on the planet, based on sales and streams, four K-pop acts appeared in the top 10 – representing a record year for Korean music on a global scale.
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