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Billboard Staff’s Greatest Pop Stars of 2024: No. 3 — Taylor Swift
Taylor Swift is one of our Greatest Pop Stars of 2024 for how she kept her historic 2023 run going for another year of dominance.
Shortly after the aching few seconds of “The Manuscript” in Vancouver, Swift was performing “Mastermind” as part of the Midnights set, commanding her dancers around the middle of the stage like pieces on a literal chess board – pristine pop maximalism after lump-in-throat intimacy. Working once again with Jack Antonoff and Aaron Dessner, Swift refracted the warm synth-pop and rustic indie-folk of her past few projects through an even moodier prism, and the songs shrugged off radio-friendly hooks in favor of insecurities and unruly thoughts. Both candidates for president of the United States quickly responded when Swift made her endorsement of Kamala Harris — a meaningful declaration from a proud “childless cat lady” that resulted in thousands of newly registered voters.
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