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Billboard Partners With Kakao Entertainment to Further the Global Expansion of K-Pop
Kakao Entertainment is aiming to accelerate the global expansion of K-pop thanks to a new partnership with Billboard and Billboard Korea.
“Kakao Entertainment is a key player that works with a rich pool of partners in the K-pop industry and has considerable expertise in content development, production and marketing,” Van and Kim said in a joint statement. They will also unveil a new business model in connection with K-pop by marrying Kakao Entertainment’s expertise in the planning, production and marketing of music intellectual property with Billboard ’s rich data assets and global influence in the media sector. Kakao Entertainment will strive to demonstrate the unique competitiveness of K-pop in global markets and continue to explore different avenues for the expansion of the industry and its balanced growth worldwide.”
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