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Billboard Latin Music Week 2024 Guide


Billboard's Latin Music Week returns from Oct. 14 - Oct. 18 — including the Billboard Latin Music Awards on Oct. 20.

Latin artists are developing closer ties than ever to the sports world, with ventures ranging from team ownership (Anuel AA, Ozuna, Bad Bunny, Marc Anthony) to sports-related gigs like Anitta’s recent halftime performance at the first NFL game in Brazil. This once-in-a-lifetime panel will for the first time unite Chiquis Rivera, daughter of late banda legend Jenni Rivera; Camila Fernández, who is following in the mariachi tradition of her father, Alejandro, and grandfather Vicente Fernández; Lupita Infante, upholding the legacy of the iconic ranchera singer and actor Pedro Infante; and Majo Aguilar, representing the golden age of Mexican cinema through her musical heritage from grandparents Antonio Aguilar and Flor Silvestre. Introduced by Jorge Mejia, president/CEO of Sony Music Publishing Latin, and moderated by Leila Cobo, Billboard ’s chief content officer of Latin/Español, this session will provide deep insights into the band’s industry achievements and the expansion of its record label.

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