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Billboard Explains: Bad Bunny’s Meteoric Ascent, from SoundCloud to Superstardom


Bad Bunny has had an impressive rise from posting on Soundcloud to earning his fourth No. 1 album. Billboard Explains breaks his trajectory down.

With Debí Tirar, the Puerto Rican superstar leverages his unprecedented success to delve deeper into his cultural roots, creating an album that celebrates Latino heritage and connects with identity. Before that, Bunny found himself in a more summery mindset, as his 2022 album Un Verano Sin Ti radiated with beach vibes, encapsulating the lively rhythms and warmth that epitomize Caribbean life. Amid these hit releases, the Puerto Rican superstar also shone on global stages, sharing the spotlight with icons like Shakira and Jennifer Lopez at the 2020 Super Bowl, and turning heads at the Met Gala multiple times.

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