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Billboard Explains: Anitta’s Brazilian Funk Takeover
On the heels of her latest "Funk Generation" album, Billboard Explains Anitta's global takeover.
Marking her sixth studio album, the set follows 2022’s Versions of Me and is home to the previously released singles “Funk Rave” and “Joga Pra Lua.” “Funk is ingrained in the culture of those who live in Brazilian favelas, where I come from, and has often been unfairly judged as lacking artistic value, even associated with organized crime,” Anitta said in a statement. After the video, catch up on more Billboard Explains videos and learn about Peso Pluma and the Mexican music boom, the role record labels play, origins of hip-hop, how Beyoncé arrived at Renaissance, the evolution of girl groups, BBMAs, NFTs, SXSW, the magic of boy bands, American Music Awards, the Billboard Latin Music Awards, the Hot 100 chart, how R&B/hip-hop became the biggest genre in the U.S., how festivals book their lineups, Billie Eilish’s formula for success, the history of rap battles, nonbinary awareness in music, the Billboard Music Awards, the Free Britney movement, rise of K-pop in the U.S., why Taylor Swift is re-recording her first six albums, the boom of hit all-female collaborations, how Grammy nominees and winners are chosen, why songwriters are selling their publishing catalogs, how the Super Bowl halftime show is booked and more.
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