Get the latest gossip
Billboard Artist Series Launches With Spellbinding New Photos of NewJeans
NewJeans Photos: Billboard Artist series launches with pics of the superstar K-pop girl group.
The inaugural edition tells the girl group’s story through a visual lens, showcasing the members’ style and fashion while incorporating interview highlights as well. But now, stars openly share details of their everyday lives — who they travel with, what books they read, the ideologies they hold — making them more relatable to the public. The Korean music industry prizes powerful storytelling, visual impact and fan engagement, and has a symbiotic relationship with the fashion and beauty sectors.
Or read this on Billboard