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Billboard Announces Tres Generations® As Official Tequila Partner for 2024
The Collaboration Will Kick Off at Billboard’s Power 100 Event and Include the Release of “Get Up Anthems” to Showcase Regional Music that Inspires Major Cities
Mike Van, president of Billboard, expresses excitement about the partnership, aiming to infuse culture, music, and premium tequila into events for fans and artists. The collaboration honors success stories and celebrates resilience, with Tres Generaciones® tequila playing a central role at iconic Billboard events like R&B/Hip-Hop Power Players and Latin Music Week. Chad Goven, managing director of tequila at Beam Suntory, expresses pride in joining forces with Billboard, emphasizing shared values of breaking boundaries and innovation.
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