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Billboard & Smirnoff Smash Vodka Soda Bring the Unexpected to SXSW: Cardo Got Wings, Pickleball & More
Pickleball had attendees at the Rainey Street pop-up working up a sweat in celebration of the brand’s vibrant new line
At a streetside location on Rainey Street, +21 festival-goers took to the court for gameplay, grabbed free swag, bites from local food trucks and had the opportunity to try the new line’s new flavors. On the court, a referee led the pickleball action, while a crew of Smirnoff Smash Vodka Soda brand ambassadors and bystanders cheered on the players. Cardo performed at the opening night, showing more love to the brand with the variety of flavors on his DJ rig and plenty of hits to keep the crowd dancing.
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