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Billboard & Bud Light Launch Partnership, Announce Billboard Presents Bud Light Backyard Event
Billboard Presents Bud Light Backyard will feature a two-day concert event and branded content on Bud Light and Billboard platforms throughout 2024.
They are one of the most influential music brands in the world and their relationships with country artists and events gives Bud Light fans incredible access to get close to the action this summer,” said Todd Allen, VP of marketing for Bud Light. “There’s truly nothing easier to enjoy than ice cold Bud Lights and incredible country music at the summer’s biggest events.” “We’re excited to team up with Bud Light to create unforgettable experiences across country’s largest moments in music this summer and beyond,” said Mike Van, president of Billboard.
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