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Bilibili Launches ‘New Generation Musicians Program’ Contest for Singer/Songwriters in China
On June 13, the Chinese video platform Bilibili officially launched the "New Generation Musicians Program - Original Season."
Sony Music will handle album production, while Billboard China will provide comprehensive coverage of the event. Sixteen acclaimed music critics will assist in promotion through online media, and 13 record labels will offer performance and collaboration opportunities to the contestants. Industry insiders anticipate that this year’s event will unveil more rising stars in the Chinese music scene.
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