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BigXthaPlug’s Texas-Sized Charm Is Beloved By Country’s Biggest Stars — And Coming to Nashville

BigXthaPlug, Billboard's 2025 Country Power Players Innovator, on country music, 'All the Way' and the 'challenge' of mixing sounds in his new music.

From ­Beyoncé using the good-naturedly boastful “The Largest” as part of an interlude on the Cowboy Carter tour to earning a top five hit on the Billboard Hot 100 for his Bailey Zimmerman collaboration, “All the Way,” the Dallas native radiates Texas-sized star power. And while BigX’s booming voice and larger-than-life stage presence have helped him ­become one of rap’s most recognizable newcomers, the 26-year-old born Xavier Landum is preparing to take his outsized charm across genre lines with his highly anticipated ­country-trap project. But as his career picked up steam, some of his biggest new fans turned out to be country superstars like Morgan Wallen, Jelly Roll (who just brought BigX out during his 2025 Stagecoach set), Post Malone and Luke Combs.

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