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BigXthaPlug Is Amazon Music’s Next Breakthrough Artist


BigXthaplug is Amazon's next Breakthrough Artist and will perform at Billboard's Hip-Hop Live concert in Brooklyn in September. Get the details.

BigXthaPlug’s 2024 campaign just added another Texas-sized accolade to the mix of what’s been a banner year for the breakout rapper: BigX was named Amazon Music’s next Breakthrough Artist on Wednesday (Aug. 28). “BigXthaPlug has been one of the most exciting new voices in hip-hop, with an outsized sound that’s as big as his personality,” Alexis Cueva, artist relations for Amazon Music, tells Billboard. The 26-year-old joins an already loaded Hip-Hop Live lineup that boasts sets from DJ Miss Milan, the inspiring Mr. Pot Scraper himself BossMan Dlow, and headliner Teezo Touchdown.

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