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Big Media Sweats the Small Stuff: Why Cuts Like Seth Meyers’ ‘Late Night’ Band, MTV News Archives Will Continue
Do NBC, Paramount and their rivals need to keep putting money into properties that don't drive streaming subscriptions?
There are few alternatives for companies that still have a pressing need to spend billions on creating new programming to keep people subscribing to (or at the very least sampling) nascent streaming hubs even as the audience fragmentation caused by such activity reduces the guaranteed flows of cash once easily secured from Madison Avenue and cable-company alliances. As old-school entertainment companies take more direct control of their relationships with viewers through streaming, they are increasingly picking up the mind-set of the cable and satellite distributors whose subscriber base once meant everything. The absence of a band on NBC’s “Late Night” likely won’t affect subscription growth at Peacock, and moving Comedy Central clips behind a Paramount+ paywall will probably aid the cause.
Or read this on Variety
