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Big Machine Label Group Launches Synch Division Led by Maria Alonte


Big Machine Label Group started a synch division led by Maria Alonte that will handle synch licensing and placement for BMLG and its publishing arm.

Alonte is based in Los Angeles and reports to Big Machine Music president Mike Molinar and BMLG’s executive vp of label operations Clay Hunnicutt. Also added to the BMLG team is sync coordinator Ariana Vargas, who will work alongside current director of synchronization Nicole Krolicki. The hires are part of HYBE America’s recently announced label-services division, which will provide labels and artists with end-to-end solutions in distribution, marketing and promotion.

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