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Big 12 College Conference Mulls Innovative Naming Rights And Private Equity Deals – Report
The college athletics conference the Big 12 is looking to private equity and naming rights deals.
College athletics is already changing in a big way, as a recent lawsuit put school players in line to receive direct payments from their alma mater. To get ahead of that and find new revenue streams, the Big 12 is exploring selling its naming rights to a title sponsor, ESPN reports. Still, the league trails the Big Ten and SEC in revenue streams, including the biggest one, TV media rights.
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