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BGT judge Alesha Dixon's vitamin brand folds after lack of sales
Alesha Dixon launched her wellness brand NobleBlu in 2020, but the company was dissolved last month after failing to make a profit, despite the BGT judge's best efforts
Alesha Dixon's NobleBlu has reportedly folded due to lack of sales (Image: ITV) Read MoreRelated Articles Five spring pieces from Kate Middleton-loved brand with prices starting at £19 Other stars like model Kate Moss, Olympic champ Jessica Ennis-Hill and telly favourite Holly Willoughby have also introduced their own beauty ranges. Expressing gratitude for the gift on social media, Kris shared a snap of the jam to Instagram, adding the text: "Thank you @americanrivieraorchard" which she followed with a lemon and heart emoji in a sunny shade of yellow.
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