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BFI Publishes Report Into AI, Makes Key Recommendations for U.K. Screen Sector on Issues Including Rights, Carbon Impact and Ethics
The British Film Institute has made nine key recommendations concerning AI in the U.K. screen sector touching on rights, carbon impact and ethics
Surveys reveal that 86% of British respondents support clear disclosures when AI is used in media production, and this demand for transparency is echoed by screen sector stakeholders, who call for standards on content provenance and authenticity to counter the rise of AI-generated misinformation and ‘slop’. However, surveys identify a lack of AI training and funding opportunities, while Parliamentary committees point to fragmented infrastructure and an absence of industry-wide standards that could hinder the continued growth and development of AI-supported creative innovation. A Coronation Challenge report on CreaTech points to “significant” funding gaps at secondary rounds of investment (Series B+ stages) which are “often filled by international investors … creating risks of IP and talent migration out of the UK”.
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