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Beyonce's Netflix Halftime Show Had More Viewers Than NFL Christmas Games
Beyonce’s show-stopping inaugural performance of songs from ‘Cowboy Carter’ drew more viewers for Netflix than the Chiefs vs. the Steelers and the Ravens vs. the Texans
Alex Slitz/Getty ImagesViewership for Netflix’s coverage of Wednesday’s Christmas Day football peaked with 27 million viewers for Beyoncé’s set, per the outlet, citing live-plus-same-day data from Nielsen, which tracks U.S. television viewership. Beyoncé arrived on the stage via horseback, galloping past a garage of vintage cars while wearing a white oversized fur coat with a coordinating cowboy hat and a diamond choker necklace. Beyoncé also sang “RIIVERDANCE” with Shaboozey, “LEVII’S Jeans” with Post Malone (sitting in a denim-covered truck), “Jolene” and “Texas Hold ‘Em” featuring 12-year-old daughter Blue Ivy joining the backing dancers.
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