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Beyonce's 'middle-aged fan' problem: Brand expert gives damning verdict on why Cowboy Carter is failing to pack out stadiums
When tickets went on sale in February, fans raised their eyebrows at the price of the highest priced seats, which came in at an eye-watering £950.
She is unquestionably one of the most influential performers the music industry has ever seen, so it came as a surprise when Beyonce failed to sell out any of the six nights of her shows at London's Tottenham stadium - after sluggish sales for some parts of the US leg of her tour. In the hours before her first London show, there were still 539 free seats left in the stadium which holds around 62,000 people for concerts, with unsold tickets reportedly being offered to low-income families via food banks. Personal branding expert Kelly Lundberg told MailOnline that the high price will not be attractive to her mostly middle-aged fan base who have other financial commitments, while a failure to connect with younger audiences means parents won't be pestered by their children to attend.
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