Get the latest gossip

Beyonce's 'Cowboy Carter' Spikes Search for Flared Jeans, Denim Vests, More

Beyonce’s new country album, ‘Cowboy Carter,’ is inspiring shoppers to channel their inner cowboy and cowgirl

Since the release of the singles “16 Carriages” and “Texas Hold ‘Em” during Super Bowl LVIII and the official unveiling of the album title and artwork earlier this month, data obtained by Google Trends shows a major spike in search for western-inspired fashion, per a study conducted by Dalston Mill Fabrics and Journo Research. Though Beyoncé has favored cowboy hats throughout her career — a nod to her Texas roots — the topper has recently become her signature as she teased her current western era. (Like Cowboy Carter,Renaissance inspired fans to channel their inner disco and don sparkly, metallic creation as the record is a celebration of the house genre.)

Get the Android app