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Beyonce rocks platinum blonde locks to launch her new inclusive haircare line
Beyonce wowed wearing an eye-catching ensemble while appearing in a new Instagram video on Sunday to promote her hair care brand Cécred.
The caption of the video - which was shared to both Cécred and Ulta's Instagram accounts - read: 'Operation get @cecred at @ultabeauty is officially COMPLETE, with the help of the big boss and founder, @beyonce! A couple months earlier in February, Beyonce announced that her hair care brand would be available at Ulta Beauty stores throughout the U.S. beginning on Sunday, April 6 'Our historic partnership with Ulta Beauty represents a meaningful milestone in our journey of getting Cécred in the aisles and salons nationwide for everyone to experience,' the star said; seen in 2023 in Sweden
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