Get the latest gossip
Beyonce Officially Announces Haircare Brand Cecred: ‘The Journey Begins’
After months of speculation, Beyonce officially announced a release date for her new haircare line Cecred
After months of speculation, Beyoncé, 42, announced the line of products called Cécred via Instagram on Tuesday, February 6, alongside a promotional trailer that emphasizes the power hair holds. The video then transitions to show women and men with different hair textures getting their strands washed, cut and styled before Beyoncé herself is seen at a shampoo bowl with her tresses soaked with product. Beyoncé at the 66th Grammy Awards, February 04, 2024.Kevin Mazur/Getty Images for The Recording AcademyBeyoncé added: “I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls.
Or read this on Us Weekly
