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Beyoncé’s New Era Is Giving Other Black Women in Country a Big Boost, Too


Following Beyoncé's country pivot with 'Act II' and 'Texas Hold 'Em,' Black female country artists like Tanner Adell & Reyna Roberts get bumps.

In the visualizer for “Texas Hold ‘Em,” Beyoncé has her hair in a cross between a beehive and low ponytail, a style often sported by country music legend Linda Martell, the first Black woman to play the Grand Ole Opry. Over the course of his run on the Netflix global hit Stranger Things as the well-coiffed heartthrob Steve Harrington, Joe Keery has simultaneously dabbled in the music space, first as a member of the psych-rock band Post Animal and more recently with the synth-pop solo project Djo. Yet that last part has changed over the past few weeks: “End of Beginning,” a blissed-out mid-tempo anthem from Decide that was never released as a single and hasn’t received any promotional push, has gone viral in early 2024 — and will likely become a breakthrough hit for Djo.

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