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Beyoncé's money-making tactics REVEALED as superstar makes a fistful of dollars from Cowboy Carter merchandising campaign after dwindling tour sales left tickets costing as little as a McDonald's meal
From key rings to coffee mugs, bandanas, books and personalised wrapping paper, Inglewood's SoFi Stadium had all bases covered as Beyoncé fans prepared to part with their hard earned dollars.
From key rings to coffee mugs, bandanas, books and personalised wrapping paper, Inglewood's SoFi Stadium had all bases covered as Beyoncé fans prepared to part with their hard earned dollars on Monday evening. After releasing the second in an intended trilogy of albums highlighting black influence on contemporary musical genres in 2024 - 2022 smash Renaissance honed in on disco, last year's Cowboy Carter focused on country and western - the superstar has embarked on a three month tour of North America, London and Paris. Beyoncé opened the nearly three-hour show at SoFi Stadium near Los Angeles with American Requiem, appearing in an all-white cowboy outfit with long fringe on the sleeves as dancers in red performed around her.
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