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Beyoncé’s ‘Cowboy Carter’ Tour Partners With Ulta on Exclusive Beauty Products, Live Masterclasses and More
Beyonce's Cowboy Carter Tour and Ulta Beauty have teamed up on exclusive product launches inspired by Beyonce's best on-stage looks.
Ulta Beauty has announced its official partnership with Beyoncé’s long-awaited “Cowboy Carter” tour, which kicked off on Monday with a sweeping three-hour show at L.A’s SoFi Stadium. In addition to the city-inspired looks, Ulta will also offer a curated assortment of makeup, skincare and haircare products, including items from Beyoncé’s newly-launched Cécred line. Notably, this partnership marks the first time Beyoncé’s fragrance, Cé Lumiére, will be available for purchase in brick-and-mortar retail locations, with limited quantities offered at select Ulta Beauty stores and online.
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