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Beyoncé Teases New Haircare Brand Cécred: ‘Hair Is Sacred’


Beyoncé teased her new haircare brand Cécred in an Instagram video promoting the beauty line due out later this month.

Beyoncé teased her latest beauty brand on Instagram on Tuesday night (Feb. 6) in a short video promoting an upcoming hair care line called Cécred. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.” At the time she did not reveal any additional information on the project. Beyoncé performs onstage during the "RENAISSANCE WORLD TOUR" at GEHA Field at Arrowhead Stadium on Oct. 1, 2023 in Kansas City, Missouri.

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