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Beyoncé showcases her incredible figure in plunging white dress with thigh-high leg slit as she promotes her new haircare brand Cécred
In addition to her legendary career as a singer and actress, the icon, 42, is adding to her business empire after launching her own hair brand, Cécred, on Tuesday.
The name is a play on the word 'sacred' combined with Queen Bey's famous moniker and is inspired by the artist's early memories helping at her mother Tina Knowles' hair salon. The name is a play on the word 'sacred' combined with Queen Bey's famous moniker and is inspired by the artist's early memories helping at her mother Tina Knowles ' hair salon (pictured together) Explaining why the culture of hair is so deeply ingrained in who she is, Beyoncé added: 'The conversations and debates in the salons and barbershops create a sense of community for the people who look to it as a retreat from their everyday lives.
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