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Beyoncé Remixes a Classic Levi’s Ad in New Campaign: ‘This Reimagining Celebrates the Iconic Female Perspective’
Beyonce hits the laundromat in Levi’s 'Reiimagine' campaign released on Monday (Sept. 30). Here's how to shop her look.
Beyoncé’s Levi’s campaign will expand across television, out-of-home advertising, digital, social media, print and brand activations in addition to exclusive products. To kick off the campaign, digital projections launched in San Francisco, Houston, Chicago, New York, Atlanta, Paris, London and Berlin on Monday. “In collaboration with Beyoncé, we explore the power of reimagination through this campaign, helping us to connect with our fans in new ways and supporting the growth of our women’s business as the definitive denim lifestyle brand,” said Levi’s.
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