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Beyoncé Nods to ‘Cowboy Carter’ Track With New Levi’s Tee Collab With a ‘Levii’s’ Rebrand
Beyoncé's latest collab with Levi's features classic tees for men and women. The shirts feature an updated Levi's logo inspired by "Cowboy Carter."
The collab and its iconography draws inspo from the songstress’ ever-popular nod to the Levi’s brand in her track “Levii’s Jeans” on her Grammy-winning album Cowboy Carter. The double “i’s” in the track’s title can be seen mirrored throughout the T-shirt collection, dreamt up by Bey and the Levi’s team to offer fans’ tee stashes a major upgrade. We can picture the cropped tee for women paired with Levi’s classic denim jeans and shorts, harkening to Bey’s Texan roots and the western aesthetics the musician adopted for the release of Cowboy Carter.
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