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Beyoncé Launches SirDavis Whisky Honoring Her Great-Grandfather
Beyonce has launched her own SirDavis whisky brand to honor her great-grandpa. Get the details.
Beyoncé is now the latest celebrity to launch her own line of alcohol, partnering with Moët Hennessy to craft her very own flavor of what has long been her drink of choice in honor of her great-grandfather. According to the product’s website, the 32-time Grammy winner personally sought out Hennessy and distiller Dr. Bill Lumsden to develop her own whisky flavor profile, during which she discovered that her paternal great-grandfather, Davis Hogue, was a successful Prohibition-era moonshiner in the American South and used to hide bottles on his farm for friends and family to find. She also posted a snap of the whisky’s chic bottle, which features a horse-silhouette decal that looks similar to the steeds that appear on her Renaissance and Cowboy Carter album covers.
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