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BET Media Group, NAACP and More Launch Fund to Support Historically Black Neighborhoods Following Eaton Fire


The BET Media Group and other organizations are launching a fund to support historically Black neighborhoods in Altadena following the Eaton Fire.

The fund will provide direct financial assistance to help with the rebuilding process, including costs for temporary housing and administrative and legal fees. “For generations, Altadena served as a refuge for Black Americans looking to escape the Jim Crow South and the discriminatory land ownership practices pervasive in so many other communities in California,” president and CEO of BET Media Group Scott Mills said. The NAACP is activating on-ground presence with town hall meetings that will create dedicated spaces in the community for people to connect.

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