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BET Awards 2025: How Cole Bennett Became the Music Video Architect of a Generation
From basement edits to viral visuals that shaped a new era of hip hop, Cole Bennett’s rise proves that DIY dreams can still rewrite the rules.
He embraced jump cuts, hand-drawn animations, surreal edits, and budget-friendly green screens with an infectious energy that matched the SoundCloud wave. He treated his platform like a label without the contracts, offering artists a digital stage with millions of eyes and no corporate interference. Now with Lyrical Lemonade continuing to evolve, and his influence seeping into how Gen Z watches, shares, and talks about music, one thing is clear: Cole Bennett isn’t just capturing culture.
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