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Best Quotes From ‘Power Players: The OGs’ Panel at Billboard Latin Music Week 2024
Alex Gallardo, Alex Mizrahi and Nelson Albareda talk about the highs and lows of today's Latin music industry at Billboard Latin Music Week 2024.
During the “Power Players: The OGs” panel — moderated by Billboard ‘s Leila Cobo — Alex Gallardo, president of Sony Music Latin; Alex Mizrahi, CEO of OCESA Seitrack; and Nelson Albareda, CEO of Loud And Live, agreed that while today’s music offerings are more diverse and democratic than ever, all sectors of the business face significant challenges for this very reason. Three years ago, there was one dominant genre which was more urban; now we see cumbia, salsa, Argentine music, regional Mexican, and I find that very interesting and a great opportunity. From the live music side as management, the biggest challenge is that the artists reconcile their repertoire, that they generate enough hits to make their fans want to buy a ticket.
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