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Best Buy's Black Friday in July Sale Is Here — Shop the Best Tech Deals Competing With Prime Day 2024

Best Buy's rival Prime Day sale is filled with summer savings on Apple, Xbox, LG and more top-rated tech.

Best Buy's annual answer to Amazon Prime Day is called the Black Friday in July Sale and starting today, the tech titan is coming out swinging. QLED Quantum Dot technology and the HDR ULTRA with Dolby Vision IQ let you enjoy enhanced contrast, vivid colors, and fine details. From smarter noise cancellation to superior three-dimensional sound and battery life, Apple's H2 chip improves on the best features of AirPods Pro in a big way.

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