Get the latest gossip
Bertelsmann and Guy Oseary Back Market Research App That Pays Teens to Pick Their Brains
Bertelsmann and star manager Guy Oseary are backing [cafeteria], a new market research app that pays teens to opine on what they want from top brands.
Collaborative Fund and Imaginary Ventures, with additional investment from BMG parent company Bertelsmann and superstar manager Guy Oseary, have led a multimillion fundraising round for [cafeteria], a new market research app that pays teens to opine on what they want from top U.S. brands. Co-founded and led by Rishi Malhotra — known for creating India’s top streaming platform JioSaavn — Malhotra says [cafeteria] gleans marketing insights from a critical mass of teenagers through open-ended, one-on-one conversations that could start with questions like, “What do you wish McDonald’s had on its menu?” or “What do you think of this Billie Eilish song?” On average they spend five minutes at [cafeteria]’s virtual “tables” — chat rooms where they answer artificial intelligence-generated questions either by text or voice note.
Or read this on Billboard
