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Berlin Film Festival Debates AI Threat to Hollywood Jobs After Sam Altman's OpenAI Unveils Sora Model
A Berlinale panel on AI and worldbuilding discussed Sam Altman's OpenAI unveiling its Sora model, evaluating promise and peril for the industry.
Hollywood has already been toying with generative AI video tools for film and TV production, but with varying results and an existential threat to workers in visual effects and other postproduction work especially. The Sora system can seemingly produce videos of complex scenes with multiple characters, an array of different types of shots and mostly accurate details of subjects in relation to their backgrounds from simple text prompts. Christina Caspers-Roemer, managing director of German VFX studio Trixter, said film and TV production will continue turning to human creators for content, even as AI tools like Sora proved more efficient and faster for work flows.
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